204.3.2 The Decision Tree Approach

Link to the previous post :https://statinfer.com/204-3-1-decision-trees-in-python-segmentation/

The Decision Tree Approach

The aim is to divide the whole population or the data set into segments.
The segmentation need to be useful for business decision making.
If one class is really dominating in a segments.
Then it will be easy for us to classify the unknown items.
Then its very easy for applying business strategy.
For example:
It takes no great skill to say that the customers have 50% chance to buy and 50% chance to not buy.
A good splitting criterion segments the customers with 90% -10% buying probability, say Gender=“Female” customers have 5% buying probability and 95% not buying

Ok we are looking for pure segments
Dataset has many attributes
Which is the right attribute for pure segmentation?
Can we start with any attribute?
Which attribute to start from? – The best separating attribute
Customer Age can impact the sales, gender can impact sales , customer place and demographics can impact the sales. How to identify the best attribute and the split?